Built for the UAE

Your online store Live in 5 minutes

Launch a bilingual UAE store in minutes — COD, cards, and Tabby included on Free and Pro.

Start free

COD

Buy now, pay later

Tabby on every plan

Turn Tabby on in Payment settings. Buyers can split into 4 on your secure checkout — no Pro upgrade required.

Included on Free and Pro
Enable from your dashboard in one toggle
Buyers choose Tabby on checkout
Built for bigger tickets — fashion, electronics, home

BNPL for every UAE seller on Free and Pro — enable when you are ready.

Start selling with Tabby

Turn on Tabby in seconds

Live demo① Settings

Storefront checkout methods

Tabby

Off

Included on Free

COD

Platform

Built for how UAE sellers actually sell

Checkout, language, delivery, and payouts designed for the Emirates — not a generic global template.

Arabic and English

Storefront and dashboard in RTL Arabic or English. Buyers switch language in one click.

UAE checkout

COD, Visa, Mastercard, Apple Pay, Google Pay, and Tabby — on Free and Pro.

Delivery across the Emirates

City zones, rates, and store pickup — set once, used on every order.

Themes and storefront

Launch with polished themes, sections, logo, and product pages — no code required.

Orders and UAE payouts

Manage orders in one dashboard and pay out to a verified UAE IBAN.

Licensed in Dubai

DET-registered platform with merchant verification and buyer protection built in.

See it in action

Your dashboard. Your store. Ready in minutes.

dashboard.sellup.today

Store builder dashboard

yourstore.sellup.today

Live buyer-facing store

How it works

Four steps to start selling

→→→

Step 1

Create account

No credit card. Free plan includes up to 10 products.

Step 2

Design store

Pick colors, add logo and banner

Choose a theme — colors and fonts apply across your storefront.

Step 3

Add products

Photos, prices, and payment options

Set AED prices and enable COD or Tabby in one settings screen.

Step 4

Start selling

Share your link and take orders

Copy your store URL, share on Instagram or WhatsApp, and get order alerts.

Pricing

Start free with up to 10 products. Move to Pro when you need more.

Free

AED 0/

Up to 10 products

Start free

✓
Up to 10 products
✓
sellup.today store URL
✓
COD, cards, and Tabby at checkout
✓
Guest checkout for buyers
✓
Order management
✓
Product variants & images
✓
UAE delivery zones & store pickup
✓
Arabic + English storefront
✓
Basic analytics (30 days)
✓
Customer reviews
✓
Starter theme & store branding
✓
2% Sellup commission on card & Tabby · COD free
×
Custom domain
×
Discount codes
×
Live chat with buyers
×
Full analytics & ad pixels
×
All premium themes
×
Custom HTML, CSS & JS
×
Remove Sellup branding
×
PDF invoices & CSV export
×
Priority support

Pro

AED 99/month

Everything in Free

Start Pro

Cancel anytime.

✓
Everything in Free
✓
Unlimited products
✓
Custom domain (yourbrand.com)
✓
All premium themes
✓
Discount codes
✓
Live chat with buyers
✓
Full analytics (traffic, products, customers)
✓
TikTok & Meta ad pixels
✓
Advanced design controls & animations
✓
Custom HTML, CSS & JS
✓
Remove Sellup branding
✓
PDF invoices & CSV export
✓
Priority support
✓
1% Sellup commission on card & Tabby · COD free

Transparent checkout fees on card and Tabby. COD has no fees — see FAQ for the full breakdown.

View full pricing →

Built for

Sellers across the Emirates

Fashion · Dubai

Abayas & ready-to-wear

Went from Instagram DMs to a branded storefront with COD and Tabby in the same afternoon.

Live store the same day

Dubai

Beauty · Sharjah

Perfumes & gifts

Checkout feels familiar to UAE buyers — card, Apple Pay, and cash on delivery without a separate app.

Card + COD from day one

Sharjah

Home bakery · Abu Dhabi

Custom cakes & sweets

Moved WhatsApp orders into a proper store with delivery zones and pickup — easier for repeat customers.

Orders in one place

Abu Dhabi

Trust & compliance

Licensed. Secure. Built in the UAE.

Registered with UAE authorities.

Secured by Sellup

SSL encrypted

Easy returns

Licensed by DET· 1621933Active

FAQ

Start selling today

Free plan. Up to 10 products. No credit card.

Start free

No credit card required.